Eric from smashLAB serves-up an article on his blog, that hits the target mark dead-centre. As new media professionals, I think almost all of us can relate to the dilemma that Eric and his team faced with a recent potential client.
It’s all-too-common, and all-too-pathetic, and we’ve all been there: sitting-in on a 1st initial meeting with a perspective client in some tricked-out boardroom—and listening to someone in a $1000 suit haggle about design costs. They will spend thousands and thousands of dollars on those ergonomic office chairs, but when it comes to their company messaging to the world—they want a bargain, and will trust this delicate and very important brand component to those with less-than-stellar reputations and skills.
Brand negligence.
Posted by June 15, 2009 permalink
