Ben Wisch came to analogue wanting something different. Something that would break the mould. The idea was hatched to create a film piece for his web presence that would capture who he is. This film would encapsulate all three professional aspects of his life. It become more and more apparent that the site would serve as a delivery mechanism for this film. If visitors were to only view the film, they would have a snapshot of Ben Wisch. Not only would it capture Ben, but it would also capture a moment. The film was directed, shot and edited by a fantastic filmmaker named Constanze Waeger. She captured Ben in his environment and was instrumental in the ultimate success of this web experience. My sincere thanks go out to Constanze for what she created.
Here is the film:
The web experience needed to be simple and needed to have have a flow that drew people in as they used it. There also had to be a seamless transition between the information side of the site and the film side. We are quite proud of this web experience and how it remains true to the initial ideas that were hatched at the beginning of the project.
Posted by November 4, 2009 permalink
