If you caught the Academy Awards this past week, you probably already know that Logorama took home an Oscar for best animated short film. The film is the creation of the french collective H5—it runs 16 minutes and took a total of six years to complete. A great comment on the the corporate society we live in and it serves as a warning. Give it a download from iTunes.
Posted by March 10, 2010 permalink
Bank Run. Interactive web-based game and companion iPhone app.
Posted by March 3, 2010 permalink
“We cannot have a cliche.”
—Alfred Hitchcock
(via @youworkforthem)
Posted by February 16, 2010 permalink
“Every week, we invite an artist or a band to play in the streets, in a bar, a park, or even in a flat or in an elevator, and we film the whole session.”
In my travels through YouTube over the last few years I have come across a few TAKE-AWAY SHOWS, but I have never taken a look at the archive. There are some great artists archived here. Well worth some viewing time.
Posted by December 31, 2009 permalink
There is more to this than meets to eye. The design of Chanel N°5 is stunning and the delivery of the film is flawless. But there is more to it. As many people have probably noticed, Audrey Tautou is playing a very integral role in the campaigns for Chanel lately. She is the perfect choice to grace the pages of Vogue and help in promoting the most recognizable fragrance in the world. Her image exudes grace, class, and beauty.
Audrey also plays a very important role in the recently released film titled Coco Before Chanel. She plays the role of Coco Chanel herself and she does not disappoint. She seems naturally suited to the role of Coco and one only needs to look at early photos of Coco to see that the resemblance is uncanny.
The fact that she has been cast as Coco in a feature film, while at the same time being the image of the fragrance is sheer brilliance. It is an intelligent approach to something that could have been much less effective. Chanel could have easily decided to cast her in ads and a film that just mirrored the feature film that she is starring in—but they did not. Instead they showcased her in a completely different light and created an entirely different story around the fragrance.
It is in my opinion that the American-style approach to this would have been to tie the movie into the marketing of the fragrance in a much more obvious manner. Instead, the approach that was taken is much more intelligent, subtle, and thoughtful.
So what am I getting at here? I am trying to demonstrate that although there are many examples of great website designs that are visually and aesthetically stunning—it seems that the ideas and thought process behind them get left behind. This could have been an obvious cross-promotion campaign just like the countless others we all encounter, instead it tells another story. It demonstrates the undercurrents that are behind the success of many online experiences.
Posted by November 28, 2009 permalink
Ben Wisch came to analogue wanting something different. Something that would break the mould. The idea was hatched to create a film piece for his web presence that would capture who he is. This film would encapsulate all three professional aspects of his life. It become more and more apparent that the site would serve as a delivery mechanism for this film. If visitors were to only view the film, they would have a snapshot of Ben Wisch. Not only would it capture Ben, but it would also capture a moment.
The film was directed, shot and edited by a fantastic filmmaker named Constanze Waeger. She captured Ben in his environment and was instrumental in the ultimate success of this web experience. My sincere thanks go out to Constanze for what she created.
Here is the film:
The web experience needed to be simple and needed to have have a flow that drew people in as they used it. There also had to be a seamless transition between the information side of the site and the film side. We are quite proud of this web experience and how it remains true to the initial ideas that were hatched at the beginning of the project.
Posted by November 4, 2009 permalink
iTunes: 13 Most Beautiful: Songs for Andy Warhol’s Screen Tests.
Posted by October 29, 2009 permalink
VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream.
Posted by October 4, 2009 permalink
For those of you in Canada—Helvetica is now available via iTunes. Now you can download it and show all your family and friends. Because everyone loves watching films about type.
Posted by August 25, 2009 permalink
You will be missed Mr. Hughes. Your films made brilliant comments and served as great entertainment. Films that will never be matched by anyone.
Posted by August 6, 2009 permalink
