Bank Run. Interactive web-based game and companion iPhone app.
Posted by March 3, 2010 permalink
There is so much content out there—why not use it in a creative manner to tell a story. I’m a big fan of sites like these, and I always will be.
Posted by February 23, 2010 permalink
More stellar work coming from Wrangler Europe. The guy looks like a dead-wringer for Henrik Zetterberg.
Posted by February 22, 2010 permalink
Aflac have one of the lamest ad campaigns of our time. I think most would agree (if you’ve got cable). However, this microsite does it’s job extremely well—captivating, educating, and intriguing: what a microsite should be.
Posted by January 12, 2010 permalink
With Orson Welles on the verge of coming back into the mainstream consciousness, I thought it would be appropriate to dig-up some work I did back in 2006. The pieces will be displayed in the order they were created.
$1.00 misunderstood
wellesamoco
frozenpeas
fractured
Posted by December 13, 2009 permalink
There really is no other—at least not within our industry. This is 1/2 of the failure. I’ve always admired those with balls, and balls they have.
Posted by December 11, 2009 permalink
There is more to this than meets to eye. The design of Chanel N°5 is stunning and the delivery of the film is flawless. But there is more to it. As many people have probably noticed, Audrey Tautou is playing a very integral role in the campaigns for Chanel lately. She is the perfect choice to grace the pages of Vogue and help in promoting the most recognizable fragrance in the world. Her image exudes grace, class, and beauty.
Audrey also plays a very important role in the recently released film titled Coco Before Chanel. She plays the role of Coco Chanel herself and she does not disappoint. She seems naturally suited to the role of Coco and one only needs to look at early photos of Coco to see that the resemblance is uncanny.
The fact that she has been cast as Coco in a feature film, while at the same time being the image of the fragrance is sheer brilliance. It is an intelligent approach to something that could have been much less effective. Chanel could have easily decided to cast her in ads and a film that just mirrored the feature film that she is starring in—but they did not. Instead they showcased her in a completely different light and created an entirely different story around the fragrance.
It is in my opinion that the American-style approach to this would have been to tie the movie into the marketing of the fragrance in a much more obvious manner. Instead, the approach that was taken is much more intelligent, subtle, and thoughtful.
So what am I getting at here? I am trying to demonstrate that although there are many examples of great website designs that are visually and aesthetically stunning—it seems that the ideas and thought process behind them get left behind. This could have been an obvious cross-promotion campaign just like the countless others we all encounter, instead it tells another story. It demonstrates the undercurrents that are behind the success of many online experiences.
Posted by November 28, 2009 permalink
Today’s FWA Site of the Day. Nice to see a brand this renowned approaching a microsite in this way.
Posted by November 24, 2009 permalink
